"Functional Clothes" - stores of a new format in the retail network "Vostok-Service", allow the buyer to quickly choose the necessary clothing and footwear, provide protection and comfort in various life situations.
The opening of a new direction was due to the growing interest of consumers in Vostok-Service products as goods that can be successfully used not only in production conditions, but also in everyday life, on vacation, while traveling, for personal hobbies and hobbies.
In addition to traditional goods, in the “Functional Clothes” stores, there are selected goods for customers that are used in appropriate situations of consumption: “For hunting and fishing”, “Protection against ticks”, “For the city”, “For outdoor activities”, “For repair”, For giving "," For protection when welding ", which significantly facilitates the search for the right one.
The interest of consumers in such products is due to the fact that clothes and shoes, created initially to protect a person in production, have an increased margin of safety compared to everyday clothes and shoes, are ergonomic and comfortable (convenience throughout the working day is a prerequisite), with This is why such products are distinguished by high protective properties and an attractive price: they are much lower than the prices for analogues in specialized stores.
V. Demin, General Director of Vostok-Service-Tver LLC, commented on the event: “We are glad that we became the first branch to open a store of a new format. Functional clothing, in our opinion, is what the residents of our region need: solid, reliable, comfortable, and most importantly, practical suits, jackets, shoes that protect a person in his everyday life, many will be able to appreciate, and some models will be used. like clothes for every day. Functional clothing is a promising area that will actively develop. "